UX Design ◑ UX Art Director, L Brands ⊙ Jan 2013 - Aug 2014, New York City
PINK
PINK is a spirited lifestyle brand dedicated to the young independent woman. Since 2013, I have worked as the UX lead on over 40 engagement-driven projects to deliver a highly delightful and seamless brand experience that will push the brand to their next level.
Sharing latest wireframes for PINK Nation 2017 Spring Break Custom Geo-filter
Project includes
PINK Nation Collegiate Showdown 2014 ⊙ Top engagement campaign, objective is to make the experience simple, entertaining and addictive.
PINK Nation So College!! 2014 ⊙ Campaign to reinforce PINK and PINK Nation as THE collegiate brand for girls and as an expert in back to campus styling.
PINK Nation Class of 2014 Campaign ⊙ Target the graduating high school class and capture her as a customer and PINK Nation member as she enters college. Keep her engaged throughout summer and leverage this audience to drive buzz and awareness leading into Back to School season.
Plus, various engagement pieces, campaigns, events, online shop experience, enhancement, product creation for both PINK and PINK Nation.
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UX/UI Design ◑ The online destination to find her perfect fit