UX/UI Design ◑ UX Art Director, L Brands ⊙ Jan 2013 - Aug 2014, New York City

 

Victoria’s Secret

I joined Victoria’s Secret in 2013 as one of the UX design lead. My main focus is to create highly engaging and interactive brand features such as Bra Experience and Love List to accelerate the growth of their core business in the digital space.

 
 
JY Victoria's Secret Bra Guide Mobile

Project includes

 

The Angel Bra Guide 2014 ⊙ Create THE online destination that user trust to find her perfect fit and build her personal bra boutique. 

JY Victoria's Secret Bra Guide
 
 
 

Love List 2013 ⊙ Create a new favoriting tools that enables users to easily add, remove and share items they love.

 
 
JY Victoria's Secret Love List
JY Victoria's Secret Love List Mobile
 
JY Victoria's Secret Love List Screen
 
 

Next

UX/UI Design ◑ A new digital asset management (DAM) system for Hearst

UX/UI Design ◑ A new digital asset management (DAM) system for Hearst