β
Balancing beauty with usability
I believe design should be both beautiful and functional where it creates delight, excites our users and evokes a positive experience.
β
Designing with purpose
I believe we should always know our users, know the business and every aspect of the product's journey. At the same time identify the constraints and limitations so that we can create with intuition and intention to push the best experience forward.
β
Embracing data and accepting change
Nothing is timeless, change is constant. I believe utilizing the right data can help inform and evolve our products and businesses with our users at every stage of their journey.
Featured works
Still curious?
Continue to view more work, or discover my side projects.
I can help you with
Digital Product Design β UX/UI Design β Design Systems β Web Design β Visual Identity β Brand Strategy