Brand Identity, Design System, Product Design ◑ Design Director, Dotdash Meredith ⊙ Dec 2021 - Feb 2023, Remote
Health.com
Health.com is a first-person health and wellness destination that provides trustworthy, actionable, and educational health information for everyone.
In 2022, I led the creative effort to rebrand and redesign Health.com after Dotdash announced the acquisition of Meredith, ended the monthly Health print publications, and switch to an all-digital format.
Collaborating closely with our stakeholders, we embarked on a six-month journey to:
Rebrand Health.com, which includes a new brand strategy and elements such as logo, color, font, illustration, and photography style
Create a comprehensive and scalable design system that will improve team productivity
Redesign and relaunch Health.com in Q4, 2022.