Brand Identity, Design System, Product Design ◑ Design Director, Dotdash Meredith ⊙ Dec 2021 - Feb 2023, Remote

 

Health.com

Health.com is a first-person health and wellness destination that provides trustworthy, actionable, and educational health information for everyone.

In 2022, I led the creative effort to rebrand and redesign Health.com after Dotdash announced the acquisition of Meredith, ended the monthly Health print publications, and switch to an all-digital format.

 
 
 
 

Collaborating closely with our stakeholders, we embarked on a six-month journey to:

  • Rebrand Health.com, which includes a new brand strategy and elements such as logo, color, font, illustration, and photography style

  • Create a comprehensive and scalable design system that will improve team productivity

  • Redesign and relaunch Health.com in Q4, 2022.

 
 

Next

Product Design ◑ The future vision that supports the new needs of a hybrid workplace