Design System ◑ Creative Director, Lassie Collective ⊙ Apr - May 2016, New York City

Realtor.com

Back in 2016, realtor.com started to notice a shift in consumer behavior because of the disruptive newcomers within the real estate industry. With the goal of staying the leading destination for homebuyers to find their next homes, they reached out to Lassie Collective for help. Collaborating closely with their Head of UX Design, I led the project with a team of four to create a modern, responsive and cohesive Design Language, develop a comprehensive UI Kit that supports product strategy, business goals and brand influences.