Simply, Sandy, Me

Sandy Chen, a mentor / coach / designer / writer has an unconventional career path, and an identity for each of her ‘slash’ career. After creating Simply, Sandy, Me, a place to share her multi-faceted experience and movement, she quickly realized there was a need to unify and rebrand.

Early 2018, she reached out to me for help. Working closely together, the process began with crafting a singular brand voice. From that, I created an identity that shout out Simply, Sandy, Me and a logo that scales well from paper to screen of all sizes.

Curious? Here's the final branding deck.