Jaime Yong

Design Lead, Digital

Based in New York City with a neuroscience and cognitive visual science background, Jaime Yong has worked across a variety of industries, including finance, retail, fashion and publishing at companies such as JPMorgan Chase, L Brands, Ford Models, Hearst, Fairchild Fashion Media and Condé Nast Digital. Before co-founding Lassie Collective, she was Vice President of UX at JPMorgan Chase tasked to design the global enterprise platform for all 300,000 JPMC employees. At Condé Nast Digital, she led the digital design of their fashion, beauty and lifestyle brand platforms such as Style.com, Vogue, W, Glamour, Allure, Vanity Fair and Teen Vogue. Jaime has won various awards including MIN “BEST OF THE WEB” award for redesign of Women’s Wear Daily (WWD.com), Style.com and Style.com iPad app.